The band becomes the first to ever release a full length movie on the sight and have all twelve slots on the home page to themselves. Heima will stream in full all day long.
No one would ever believe Sigur Ros to become much more popular than they already are, but I imagine that their are a lot of Fall Out Boy fans that have a new favorite band today. See the movie below.
This from their website:
this friday, march the 7th, sigur rós will be taking over the front page of youtube for the day. the band will take over all twelve slots on the sites home page and the centrepiece of this will be “heima” in full. this is the first time a full-length music documentary is available to view on youtube.